Attract> Convert> Close> Delight. 

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That's the inbound methodology—but it's so much more than that. Inbound is a movement. It's a movement that believes businesses should solve for the customer first. 

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Inbound marketing is about solving for the customer. But this doesn't happen on a wish and a prayer. Every business needs strategies, tools, and hard work reach their goals and delight their customers. 

 

I started my marketing career as a copywriting apprentice and have worked my way through many experiences and industries. Today, I'm in a client-facing role managing accounts and a team of creatives. 

 

Clients often need help identifying their goals and implementing plans to achieve those goals. Whether it's building brand awareness, driving traffic, moving leads through the funnel, or aligning sales and marketing to close the loop, I help businesses reach their goals.

 

Here are some of the ways I work alongside my team to create robust campaigns that drive results:

 

• sales enablement

• content clusters + pillar content

• email channel marketing

• social media (organic + paid)

• video

• personalization

• organic search / SEO

• paid search

• blogging​

• lead nurturing

• conversational marketing​

• CRO

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Whether it's through creating content, implementing a campaign strategy, or analyzing monthly reports, I aim to help my clients solve for their customers first in everything they do. That means attracting customers by being a valuable resource that helps them do their jobs better. It's optimizing your processes to serve your customers better. It's giving the right message at the right time to the right person in the right way. 

 

By creating educational content, providing valuable assets, and building meaningful relationships, inbound marketing is marketing for humans. 

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